No website = missing guests
As a second home owner, you want your vacation rental to be booked as often as possible. Many owners rely entirely on platforms like Airbnb, Booking.com or even just word of mouth. But did you know that not having your own website can cost you bookings as well as profits?
Here’s why!
1. You are untraceable to many potential guests
If you don’t have a website, you are completely dependent on platforms or personal recommendations. But what if potential guests don’t find your property on Airbnb or just want to book directly? Many travelers search for vacation rentals via Google. Without your own website, you simply fall off their radar.
Did you know:
- 75% of vacationers use search engines to plan their stay.
- A professional website significantly increases your findability through search engine optimization (SEO).
With a website, you make your residence visible to a wider audience.
2. Direct booking = more profit, less commission
Platforms like Airbnb and Booking.com charge commissions as high as 15-20% of each booking. That’s a hefty percentage of your income that you could be saving.
With your own website, you offer guests the opportunity to book directly. This means:
- More control over your income.
- Lower cost per booking.
- Transparency for guests, because they know they are in direct contact with you.
3. You build trust with your guests
A website exudes professionalism and reliability. Guests feel more confident when booking if they:
- Be able to read reviews from previous guests.
- See professional photos of your property.
- Find clear information about prices, availability and house rules.
Platforms can provide this information, but on your own website, you have complete control over how your stay is presented.
4. You have control over your brand and presentation
On platforms such as Airbnb and Booking.com, you are one of many. Your ad is displayed alongside hundreds of other vacation rentals in your area.
With your own website, you can make your stay unique by:
- A personal story to tell.
- Highlight the atmosphere and identity of your home.
- Promote specific offers, such as last-minute deals or seasonal discounts.
This makes you stand out from the crowd and creates a lasting impression.
5. Social media + a website = more bookings
Social media are powerful for attracting guests to your property, but without a website, you’re missing a crucial step: conversion. You can share beautiful photos on Instagram and Facebook, but where does this lead?
With your own website, you can:
- Redirect guests from social media to a booking page.
- Collect newsletters and encourage repeat bookings.
- Provide a direct link to your stay, without third-party intervention.
6. You are prepared for the future
Imagine if a popular platform changes its policy, or if costs increase. If you are completely dependent on one channel, you have few options. With your own website, you are flexible and always have a solid foundation to fall back on.
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